Présentation Générale

The Business Management program trains operational professionals in the fields of sales, customer relations, marketing, and business management. It prepares students to lead effective sales initiatives, analyze markets, and optimize the commercial performance of companies.

Objectifs de la Formation

  • Mastering sales, negotiation and prospecting techniques

  • Develop and implement a business strategy

  • Develop skills in customer relationship management (CRM)

  • Manage a client portfolio and ensure sales follow-up

  • Understanding the fundamentals of marketing and sales management

  • Use digital tools and business management software

Compétences à Acquérir

  • Sales techniques and commercial negotiation

  • Market analysis , competitive intelligence, and satisfaction surveys

  • Customer relationship management (in-person, telephone and digital)

  • Development of business action plans and monitoring of performance indicators

  • Use of business management software , CRM, ERP

  • Professional communication and persuasion techniques

  • Sales administration: quotes, invoicing, contracts

Attributions des Techniciens et Ingénieurs SEI

Graduates of this program are expected to:

  • Prospect for new clients and develop a business portfolio

  • Advising customers and selling suitable products or services

  • Managing orders, contracts and after-sales service

  • Participate in defining and implementing the sales strategy

  • Contributing to customer loyalty and customer satisfaction

  • Monitor sales performance and generate reports

  • Leading a sales team or managing a point of sale

Débouchés Professionnels

Graduates in Business Management are in high demand in many sectors: distribution, industry, services, e-commerce, etc.

Targeted professions:

  • Sales / Customer Service Representative

  • Sales Advisor / Technical Salesperson

  • Sales Assistant / Sales Administration Manager

  • Department or store manager

  • Sales Representative

  • Telemarketer / Telesalesperson

  • Area Manager / Sales Promoter

  • Sales Manager (after experience)

Secteurs d’activité

  • Retail and large-scale distribution

  • Industry and service companies

  • Commercial agencies and consulting firms

  • Startups, e-commerce and digital businesses

  • Public or private organizations

Poursuite d'Études

The Business Management program provides access to higher education in:

  • Professional degree in commerce, marketing, negotiation or distribution

  • Business schools (via parallel admissions)

  • Masters degrees in management, marketing, business development or management

  • Specialized training in e-business , business communication or international management

Profil Recherché

Cette filière est idéale pour les étudiants qui :

  • Sont dynamiques, à l’aise dans la communication et le contact humain

  • Ont un esprit d’analyse, de persuasion et d’initiative

  • Souhaitent évoluer dans un environnement stimulant et orienté résultats

  • Sont attirés par les métiers de la vente, du conseil et du marketing

  • Ambitionnent une carrière commerciale avec des perspectives d’évolution rapide

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